Sound and Signal Review
Fix what is actually broken. Fast.
Most organisations don’t have a messaging problem. They have a system problem. This is the communication review that finds the fault lines - and shows you exactly how to fix them.
What is the Sound and Signal Review?
The Sound & Signal Review is a high-trust, executive-level diagnostic that examines how communication really works across your organisation - and what’s getting in the way.
It doesn’t just analyse your comms team. It looks at the entire system that surrounds them:
We call it Sound & Signal because it’s not just about what you say.
It’s about what people hear, what they believe, and what they do as a result.
It doesn’t just analyse your comms team. It looks at the entire system that surrounds them:
- The message itself
- How it's delivered
- How it's received
- And how people act on it - or don’t
We call it Sound & Signal because it’s not just about what you say.
It’s about what people hear, what they believe, and what they do as a result.
Why do most comms reviews fall short?
Traditional comms reviews focus on:
This review looks upstream - at the leadership behaviours, structures, systems, and flows that make or break trust, clarity and alignment.
- Content
- Campaigns
- Channels
- Capacity
This review looks upstream - at the leadership behaviours, structures, systems, and flows that make or break trust, clarity and alignment.
What we do
We diagnose your communication system across four key lenses:
We also map how information flows:
- Self – Leadership tone, timing, and credibility
- Skills – Capability to communicate clearly and intentionally across roles
- Structure – Ownership, rhythm, and flow of internal messaging
- Story – Strategic narrative, clarity, and consistency
We also map how information flows:
- Up and out to external stakeholders
- Down and through leaders and teams
- Across and integrative between departments and programmes
And yes! We do still look at content, campaigns and channels
Once we’ve diagnosed the root causes - leadership behaviours, system flow, and structural gaps - we do look downstream.
That includes:
But we do it in context. Because you can’t fix a credibility issue with a cascade plan.
And you can’t repair a fractured culture with a newsletter.
When we get to the tactical layer, we do it with strategic clarity - and with the confidence that we’re not just polishing the outputs, but fixing what drives them.
That includes:
- Campaigns
- Channel effectiveness
- Content quality
- Visibility and reach
- Messaging architecture
- Internal and external coherence
But we do it in context. Because you can’t fix a credibility issue with a cascade plan.
And you can’t repair a fractured culture with a newsletter.
When we get to the tactical layer, we do it with strategic clarity - and with the confidence that we’re not just polishing the outputs, but fixing what drives them.
What you get
At the end of the Sound & Signal Review, you’ll receive:
✅ A clear, executive-grade report that outlines:
✅ A systems-level view of communication, grounded in your context
✅ Optional support to deliver the fix: leadership comms, engagement, or strategic planning
✅ A clear, executive-grade report that outlines:
- What’s not working
- Why it’s happening
- What to fix now, next and later
✅ A systems-level view of communication, grounded in your context
✅ Optional support to deliver the fix: leadership comms, engagement, or strategic planning
Who is it for
This review is built for:
If you suspect communication is slowing down decision-making, misaligning leaders, or damaging culture - this is your next move.
- CEOs and Directors navigating change
- Comms and HR leaders trying to move people, not just messages
- Strategy leads looking for traction inside the organisation
- Organisations where trust is fragile and change is stuck
If you suspect communication is slowing down decision-making, misaligning leaders, or damaging culture - this is your next move.
What it's not
❌ Not a messaging audit
❌ Not a branding refresh
❌ Not a tone-of-voice workshop
This is about how communication lives, moves and behaves in your organisation.
And whether it helps—or hinders—progress.
❌ Not a branding refresh
❌ Not a tone-of-voice workshop
This is about how communication lives, moves and behaves in your organisation.
And whether it helps—or hinders—progress.
Ready to start?
The first step is a short conversation. We’ll scope what you need and make sure the review is a good fit.